About Ghana

images
Ghana Analytics

Ghana has a vibrant fintech industry and is a must expand to market in Africa for any merchant.



1

GDP per capita of USD 2,410 in 2021 is expected to grow to USD 3,050 in 2026

2

GDP of USD 75 billion in 2021 expected to grow to USD 108 billion in 2026

3

Population of 31 million and a YoY growth rate of 2.1%

A young and dynamic population with a median age of 21.6%

Analytics

Ghanaians are increasingly purchasing goods online

ghana independence square

15.7 Million internet users (+6.4% YoY)

8.5 Million active social media users (+36.7% YoY)

6.6 Million have purchased goods online

453 USD Million online consumer goods sales in 2020 (+46.5% YoY)

Ghana is one of the most interesting markets in Africa when it comes to alternative payment methods

Most Ghanaians prefer to use Mobile Money to pay for goods online and offline. Unlike in South Africa, most consumers in Ghana are unbanked and do not own a credit or debit card.

A cross-border merchant must offer its consumers Mobile Money if it wants to reach the majority of Ghanaians.


Cross Switch enables any cross-border merchant to offer all locally available payment methods to its customers.


International branded Credit and Debit Cards – Visa, Mastercard

Local branded Cards – GH-Link

Mobile Money – MTN, Vodafone, AirtelTigo

Statistics
Mobile Money

Cards

Cash

Bank Transfer

others

How Cross Switch Can Help

Merchants can increase its revenues, depending on the product category up to 200% via

  • Higher conversion rates of credit and debit card processing
  • Additional local payment methods such as MTN, Vodafone and Aitel/Tigo Mobile Money Wallets
  • Cross Switch handles the local tax reporting including settlement without the merchant being registered in Ghana
  • Cross Switch manages all local fx conversion approvals and repatriates sales proceeds to the merchant bank account outside of Ghana in any currency