Egypt by GDP is the third largest economy in Africa and with an expected 5.2% growth in GDP in 2022

Population of 103 million and a YoY growth rate of 1.9%. A dynamic population with a median age of 24.7 years
GDP of USD 396 billion in 2021 expected to grow to
USD 605 billion in 2026
GDP per capita of USD 3,850 in 2021 is expected to grow to USD 5,330
in 2026
Merchants should focus on Mobile First when targeting Egyptian consumers

96% Internet user aged 16 – 64 own a smart phone compared to 57% own a computer
59.2 Million Internet users (+8.1% YoY)
41.4 Million Egyptians have at least once purchased goods online in 2020
3.3 Billion USD Consumer goods sales in 2020
49 Million Active Social Media User (+16.7% YoY)
71% Gamers play on a smart phone compared to 30% on a computer
Egyptians prefer cash payment methods, especially Fawry, with over 62% of
market share, is the market leader.
Cross-border merchants must offer Fawry to meet preferences of Egyptian
online consumers/customers.
Cross Switch enables cross-border merchant to offer all locally available payment methods to its consumer/customers
International branded Credit and Debit Cards
Cash Payment Methods - Fawry

